Last year I was asked to design a new logo for In4systems, a company which creates property management software. The final logo design and stationery is shown below, but I would like to show the process I go through when design the logo.

As my previous post about the logo design process I asked In4systems some questions to find out the type of logo they were looking for. I then started looking at what their competitors logo designs looked like, which were generally fairly conservative. I began by sketching very loosely to generate ideas, try out shapes and designs. I felt it would be a good idea for the company to have a strap line or simple description line which encapsulates what the company does and so included this in the sketches. Once I was happy with some of the sketches I scanned them in.

I then began working up some of the logo designs, just in black and white at first so I could get a feel about how shapes and typography worked together without being distracted by colours.

Using the black and white logo designs that I felt were working the best I experimented with colour combinations and then presented these to the client.

The client made a few changes to their preferred design, the addition of shapes representing windows and a change of colour from orange to an additional shade of blue. The final designs are shown below