Stage 1: Questions and Answers About the Required Logo Design
The process of designing a logo involves several stages. Once a budget is agreed with a client, the logo design process begins with a series of questions to find out the type of logo required. The type of questions I would generally ask are:
- Your company name - as it should be used on the logo design
- Please provide a little information about what your company does
- What do you like/dislike about your current logo (if you have one)?
- Who are your competitors?
- “Look and feel” required such as contemporary/traditional/brash/minimal/corporate/fun/
- Any definite ideas you have about the logo design or examples of logo design you like/dislike?
- Your Target audience
- Colour preferences if any. Should the logo be single colour/two colour/full colour/no specific preference?
- How/where will the logo be used?
- Any other information you would like to add
These questions will form the basis of a brief which I can then start to work with.
Stage 2: Researching Logo Designs
I will generally (time and budget allowing) spend a little time looking at competitor logos and logo designs of companies working in similar fields.
Stage 3: Sketching Logo Ideas
The sketch stage is very important for logo design it allows me to explore different ideas quickly and fluidly. I will spend a considerable amount at this stage deciding what designs I think will work best and should be taken on to the next stage
Stage 4: Working up Sketches to Computer Generated Logo Designs
By this time I will have narrowed down my multiple pages of sketched logo ideas to the ones I think have the most potential and at this point I will scan them in and begin working them up on the computer. First I will work on the form and shape of the logo and how letter forms fit together. Once I am happy with the overall shape of the logo design I will experiment with colour combinations.
Stage 5: Logo Design Selection for Client Presentation
Once again I will narrow down the best computer generated logo designs and present them to the client for comment and discussion.
Stage 6: Chosen Logo Design is Refined
Once the client has chosen their preferred logo design, this will be refined and developed according to their requirements
Stage 7: Logo Finalisation and Artwork Supplied
When the Logo design is refined to the total satisfaction of the client it will then be supplied to the client in several different formats suitable for many uses. If stationery is also required then this will be the next stage of design development.