Archive for the 'design case studies' Category

New Brochure Design for Auto-Maskin, Kettering, Northamptonshire

Published by Freelance graphic designer based near Kettering in Northamptonshire on August 11, 2009 in brochure design northamptonshire, design case studies, freelance graphic design and graphic design northamptonshire. 0 Comments

I was lucky enough a little while ago to be found online by a company called Auto-Maskin (pronounced Auto Machine), a Norwegian company with its marketing department based in Kettering, Northamptonshire. Auto-Maskin produce systems for the marine industry and other industries. I was asked to come up with some concepts for a new look for their literature. After taking a brief and being given competitors literature with a guide to their likes and dislikes I began brainstorming and initial scribbled ideas for their corporate brochure.

I took the three rough brochure designs which I thought had the most potential and worked them up into computer visuals which you can see below.

1. The first option I used the “O” from the logo which looked like an “on switch” and tried to make it look like when activated it would show all the features/benefits of Auto-Maskin

brochure design 3 by Roskell freelance graphic designer Kettering, Northamptonshire, Bedfordshire

2. The second option I tried to combine a circuit board with waves to give the idea of controlling the waves

brochure design 2 by Roskell freelance graphic designer Kettering, Northamptonshire, Bedfordshire

3. The third option used a shape similar to the “A” in the logo to show images relating to their industry

brochure design 3 by Roskell freelance graphic designer Kettering, Northamptonshire, Bedfordshire

The first option was chosen to be developed. I was asked to introduce the circuit board image into this option and some more colour (blue) in addition to the black. The final brochure design can be seen below.

final brochure design by Roskell freelance graphic designer Kettering, Northamptonshire, Bedfordshire

Following on from this I went on to design two further range brochures, adverts, screen savers as well as an exhibition design and product sheets following the same style which I will post about at a later date.

Brochure Design Case Study by Roskell Design, Northamptonshire

Published by Freelance graphic designer based near Kettering in Northamptonshire on April 8, 2008 in brochure design northamptonshire, design case studies, freelance graphic design and graphic design northamptonshire. 1 Comment

Last year I was asked to design a direct mail brochure, DL leaflet, poster and presentation for Perkz Ltd based in Northamptonshire. Perkz offers an online employee benefits scheme, this allows business owners to offer an incentive/discount scheme to their employees to help encourage loyalty.

My brief from Perkz was to initially design the look for an A5 brochure, this style would be then followed through to the other elements. Perks wanted to look trustworthy/serious, but also fresh, modern and approachable (corporate handshakes etc were definitely a direction to avoid).

Stage 1: I began the design work as I usually do by looking at the websites of Perkz competitors, and then starting to brainstorm and sketch out ideas. I generally start looking at cover options first to get an overall feel for the design. Amongst other ideas I thought about the concept of a box full of goodies/the excitement of opening a parcel, employees standing at the end of a rainbow (waiting for the pot of gold) and the use of typography with a face and think bubble.

brochure design sketchs created by Roskell Design a freelance graphic designer based near Kettering and Wellingborough in Northamptonshire.

Stage 2: The next stage was to develop my preferred brochure design sketches into visuals created on the computer. Again I started with the cover designs and then when I was happy with these designed a sample inside spread. I presented cover designs and sample spreads for the different options to the client. The covers are shown below.

brochure cover designs by Roskell freelance graphic designer Kettering, Northamptonshire, Bedfordshire

Stage 3: The client chose their preferred brochure design option and with a few minor amendments this option was then artworked, you can see the result below.

A5 brochure design by Roskell Design, a freelance design company based near Kettering in Northamptonshire, Bedfordshire

Stage 4: I then followed through this style to the design of the DL leaflet, poster design and powerpoint presentation.

Posters, leaflets and a presentation were then designed by Roskell Design based near Kettering, Northamptonshire, near Bedfordshire.

David Tedford, Managing Director of Perkz, Northamptonshire, was very happy with the design work and kindly gave me this testimonial - “I was delighted with the work that Tara produced for us. It met our needs perfectly in terms helping us stand out from the competition and giving a more professional look to our literature whilst at the same time not compromising on our desire to remain a fun, fresh-faced organisation. Tara’s work has resulted in our most successful direct mail campaign to date. Tara was a joy to work with and I hope that we will work again soon.”

Logo Design Case Study by Roskell Design, Northamptonshire

Published by Roskell Design, Graphic Design, Kettering, Northamptonshire on March 31, 2008 in design case studies and logo design northamptonshire. 2 Comments

Last year I was asked to design a new logo for In4systems, a company which creates property management software. The final logo design and stationery is shown below, but I would like to show the process I go through when design the logo.

As my previous post about the logo design process I asked In4systems some questions to find out the type of logo they were looking for. I then started looking at what their competitors logo designs looked like, which were generally fairly conservative. I began by sketching very loosely to generate ideas, try out shapes and designs. I felt it would be a good idea for the company to have a strap line or simple description line which encapsulates what the company does and so included this in the sketches. Once I was happy with some of the sketches I scanned them in.

Roskell Design near Kettering, Northamptonshire offer freelance graphic design. These logo design sketches are the start of the process

I then began working up some of the logo designs, just in black and white at first so I could get a feel about how shapes and typography worked together without being distracted by colours.

black and white logo designs by Roskell Design freelance graphic design near Kettering in Northamptonshire

Using the black and white logo designs that I felt were working the best I experimented with colour combinations and then presented these to the client.

The logo designs were developed by Roskell Design Northamptosnhire into colour logo design options

The client made a few changes to their preferred design, the addition of shapes representing windows and a change of colour from orange to an additional shade of blue. The final designs are shown below

The final logo and stationery designs by Roskell freelance designer near Kettering, Northamptonshire are shown below